Box Office Mojo research
On the Box Office Mojo site it's clear to see that the highest grossing horror genre is supernatural. This indicates to us that there is a market for supernatural horror films as they're popular at this moment in time and that's where the money is being made. Other horror genres such as torture, slasher and anthology are not grossing anywhere near the supernatural genre, even though at one time or another they were popular, peoples fears change. People are very weary of the unknown and that's why supernatural is doing so well.
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These are the opening weekends of the supernatural horror genre. 'The Conjuring' and 'Insidious 2' are films we are going to take influence from as we're going to also produce a film trailer with a supernatural sub-genre. These two films are recent and have done exceptionally well, showing there is money to be made in this genre.
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