Insidious 2 Trailer Analysis
At 0:08, the first title fades in on a black background. "IT BEGAN TWO YEARS AGO" the text is white and in a simple font because it's quite specific and needs to be easily read.
The next title at 0:13, again fades into a black background. "THEIR CHILD INHERITED A GIFT" the text and font are the same as the last. However, we personally feel that this title has not been shown for long enough for the viewer to read. There was then a large gap with no text because we've found in most trailers there is predominately a little amount of titles at the start but the quantity starts to increase as the trailer goes on. At 0:57, titles again fade in, but this time on a different background. The background appears to be a dark blue wall and comes across as creepy. The title itself "FROM THE MAKERS OF SAW AND PARANORMAL ACTIVITY" are in a different font to that last two titles, as they are broken to add effect to the scariness of them. They use red in the font to add emphasis to the words. They have also used the names of two of their other films "SAW" and "PARANORMAL ACTIVITY" they have made these words larger so they stand out. These two films are very popular so it's in their best interest to show the public that they're the people behind these two films. This may make people want to watch "INSIDIOUS 2" as they know the makers are very successful. At 1:28, another titles fades in on a dark grey wall with a flickering light, creating a creepy atmosphere. The title "THIS FALL" is white in a spooky yet easy readable font. This is because it's an important piece of information of when the film is coming out. The next title at 1:38, "THE TERRIFYING SECRET" is only on the screen for a couple of seconds as the trailer starts to build up pace and begins to get the viewer gripped on the trailer. Even thought the title is not on the screen for that long the title is easily readable as it's white on another dark background. This next title at 1:43, shows us that the trailer is picking up pace as there have been three titles in the last 15 seconds. The title reads "IT WILL BE REVEALED" this title keeps the viewer wondering and wanted more as they will only know the "THE TERRIFYING SECRET" if they watch the film. The next title at 2:11, "INSIDIOUS CHAPTER 2" is in a larger text size to the rest as it's the title of the movie so it's a crucial title that people need to remember. The title is flickering and starts to move further back into the increasingly darkening lifeless background. The text is in a bold white font but broken up which makes it very eerie and tense. The final title at 2:15, is also in a large text size as it's the date of when the film comes out. "SEPTEMBER" is a white broken up font. However, the viewer is drawn to the large red text "FRIDAY THE 13th". Not only because red symbolizes blood and danger but because "FRIDAY THE 13th" is seen as an unlucky day and also is the same name of a very scary and successful movie directed by Sean S. Cunningham . The title starts to move away fading into the unknown. RG |