Split CoversThe half cover is used as a promotional tool for the launch, in this case pushing the main features with a competition on the reverse.
The half cover wraps around as the main back cover. The full 'front' cover is either wrapped around in the case of a stapled magazine, or glued in as an 'insert' for a perfect-bound title. AT |
Gate-fold CoversA gate-fold cover is often used on the front of magazines and results in an extra fold-out page so a typical cover doubles in size to become a horizontal A3
sheet. The right edge of the gate-fold falls slightly shy of the right edge of the issue, as below. A gate-fold can also be used on a back cover, so a magazine could have a double gate-fold. Furthermore, the cover could fold out several times. Advertising often drives the use of the gate-fold. The result is that the advertiser can gain a 'triple' spread made up of the back of the double front cover and page 3. AT |